Advertising and partnerships
Access for students is provided without charge, and this requires an independent source of revenue. This document sets out that source, in recognition of a user's entitlement to know who funds the platform and what is provided in return.
1. Sources of revenue
- Advertising, displayed in designated locations.
- Paid listings for academies, tutors and institutes.
- Partnerships with organisations providing material of genuine value to students.
2. Applicable standards
- Advertisements are labelled as such. Any paid placement is clearly marked. Where a placement cannot be identified as an advertisement, this constitutes a defect and should be reported.
- User-submitted material is not used as advertising inventory.
- Advertisers do not receive user data. This includes name, email address, message content and academic results. An advertising network may set cookies to determine advertisement selection, without receiving information identifying the user to the platform.
- Search ranking is not available for purchase. Search results and recommendations are not influenced by payment. A paid listing is presented as such and is not represented as an organic search result.
- Verification status is not available for purchase. Verification relates to identity confirmation and does not constitute a purchasable product.
- Moderation outcomes are not influenced by advertising relationships. An advertiser in breach of the Community rules is subject to the same treatment as any other user.
3. Categories not accepted
- Any offer to sell examination papers, leaked material, or guaranteed results.
- Assignment-writing or essay-writing services.
- Gambling, tobacco, alcohol, and material otherwise unsuitable for a school-age audience.
- Loans, investment schemes, and offers of expedited financial return.
- Advertisements designed to resemble native platform content.
- Claims of a medical or academic nature that cannot be substantiated.
4. Partnership enquiries
The platform welcomes contact from:
- Academies and tuition centres seeking to reach students within a particular city.
- Publishers holding material that may be shared under appropriate licence.
- Universities and colleges with admissions information relevant to students.
- Examination boards and authorities, in respect of accurate date sheets and results.
Enquiries should be directed to the support desk, describing the intended audience and the anticipated value to students, which forms the basis of the platform's assessment.
5. Reporting an advertisement
Where an advertisement is misleading, inappropriate, or presented in a manner concealing its commercial nature, this should be reported. The platform will forgo the associated revenue in preference to retaining a non-compliant advertisement.
6. Data not available for sale
A user's personal data is not for sale, to any party, at any price. This is not a policy subject to periodic review, and it is given binding effect in the Privacy policy.